List payroll, rent, software, vendors, and variable costs tied to growth, then remove non-cash items and one-offs. Average the last three months, but annotate anomalies. This reveals a defensible baseline, exposes silent creeps, and prevents optimistic misreads when presenting to partners or investors.
Plot invoices issued versus money actually received, and align payment terms with outflows like payroll dates and subscriptions. A simple calendar view highlights gaps, late collections, and painful overlaps. With timing visible, small shifts in billing cadence can add weeks of precious runway.
Segment signups by week or month, track activation and retention, then project revenue from observed behavior, not hope. Include lag between invoice and payment. When you share this view, teammates understand compounding effects, focus on bottlenecks, and celebrate small wins that genuinely lengthen runway.
Use short, reversible pricing experiments with explicit success criteria, small cohorts, and clear stop dates. Measure not only conversion but expansion and churn shifts. A disciplined approach protects morale, reduces backlash, and gives investors confidence that revenue quality matters as much as revenue quantity.
Offer small discounts for early payment only when cash is tight and alternatives are worse. Track average days sales outstanding weekly during growth pushes. Improving invoicing accuracy and reminders often beats financing gimmicks, and keeps your gross margin honest in board and fundraising conversations.
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